It was once said about the cost of advertising, “I know that half of the money I spend on advertising is totally wasted, I just don’t know which half.” The same cannot be said about search engine optimization  ( SEO ) and marketing due to the incredible amount of documentable information on the internet. This information allows for more focus and precision in terms of targeting customers than ever before in any other medium. Tracking the available information allows for extensive testing on w

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Tracking Your Search Engine Optimization and Marketing Efforts